Being the new Marketing intern is exciting! I've built a business that no one had ever heard of from scratch, so helping promote a non-profit that's been in the area for 30 years should be a piece of cake! (Says the intern).
The first thing about marketing that is important for me is to believe in what I'm "selling." This was true for my Anytime Fitness business, and it's true for mediation. When I first learned of mediation just this past August, my initial reaction was, "why in the world aren't people using this more?!" Mediation is a key solution in the right circumstance. Compared to litigation, it is much more affordable, the process is faster and much less stressful, and parties emerge from mediation more satisfied with the process and outcome. It's a bit of a no-brainer.
From a more idealistic perspective, mediation resonates with me because not only because the immediate conflict likely finds resolution, it also helps to foster improved relationships between individuals - something I believe is critical to building a more peaceful world. Based on both of these attributions of mediation, I am more than happy to spend the next six months of this internship spreading the good mediation word.
I have so many ideas for marketing CMS and mediation, today I made a master list to help organize my thoughts. I researched opportunities for partnerships. I leaned on a few contacts at Anytime Fitness to negotiate favorable pricing for marketing materials. I spoke with David about his ideas for branding and promoting CMS. Chip is out of town this week, I have much to talk to him about next Tuesday, I can't wait!
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